Post by account_disabled on Nov 25, 2023 3:23:14 GMT
Trust and its importance Trust and its importance In the case of Internet companies, the problem of trust is very important because, according to Grażyna Adamczyk, we are dealing with reduced trust of recipients "in the case of companies that are unknown or less recognizable on the real market". The factors determining trust include knowledge and familiarity with the brand by the consumer, calculation of costs and benefits, but also faith, i e. belief in the partner's honesty and good will , which shape opinions about the company.
High consumer confidence, according to the cost transaction theory, reduces uncertainty and thus reduces transaction costs ; as a result, consumers' satisfaction, loyalty and commitment increase. Behavior of e customers shopping are the Job Function Email List convenience of shopping, lower prices and a wider offer than in traditional stores. The credibility of the store is verified in of cases by reading the opinions of Internet users. In the Gemius study dedicated to the e commerce industry, when asked which elements affect the credibility of an online store they enter for the first time, they indicated positive customer reviews as the most important element.
It is worth noting that "Nice and legible product presentation", as well as "Quality marks and certificates of trust granted by independent organizations" were indicated by only of the respondents. This means that consumers trust the opinions of other users much more than "independent organizations". This confirms the power of opinion as a factor building trust in the company and the sense of striving for the so called. emotional loyalty of customers. behavior of e customers Loyal customers of the company are divided into those who are loyal because of economic benefits and those who are loyal because of the values represented by the company.
High consumer confidence, according to the cost transaction theory, reduces uncertainty and thus reduces transaction costs ; as a result, consumers' satisfaction, loyalty and commitment increase. Behavior of e customers shopping are the Job Function Email List convenience of shopping, lower prices and a wider offer than in traditional stores. The credibility of the store is verified in of cases by reading the opinions of Internet users. In the Gemius study dedicated to the e commerce industry, when asked which elements affect the credibility of an online store they enter for the first time, they indicated positive customer reviews as the most important element.
It is worth noting that "Nice and legible product presentation", as well as "Quality marks and certificates of trust granted by independent organizations" were indicated by only of the respondents. This means that consumers trust the opinions of other users much more than "independent organizations". This confirms the power of opinion as a factor building trust in the company and the sense of striving for the so called. emotional loyalty of customers. behavior of e customers Loyal customers of the company are divided into those who are loyal because of economic benefits and those who are loyal because of the values represented by the company.